REACT • NEXT.JS • REACT NATIVE • AI AUTOMATION
BEHIND THE CODE
Building the web
since 2015
I'm a Senior Frontend Developer with over a decade of experience crafting digital products that are as beautiful as they are functional.
For 5 years at Zoho Corp, one of the world's largest SaaS companies, I led the frontend development of Zoho Flow – building the entire UI from scratch with pure vanilla JavaScript.
My specialty? No frameworks, just clean code. Whether it's React, Next.js, or custom component systems – I bring enterprise-grade thinking to every project.
THE
JOURNEY
A decade of crafting digital experiences, from Chennai to Dubai.
Senior Frontend Developer
- Lead frontend development for IFZA's Customer Hub portal using React, TypeScript, and Vite
- Built responsive dashboards with TanStack Query and Zustand for complex state management
- Developed mobile-first UI components with custom CSS/SCSS achieving 95+ Lighthouse scores
Senior Frontend Developer
- Core frontend engineer for Zoho Flow – a no-code automation platform serving 50K+ users
- Rebuilt entire UI from scratch using vanilla JavaScript with pure DOM manipulation
- Converted CSS to LESS architecture with 200+ reusable components across Zoho products
Senior Web Developer
- Created 30+ web components from scratch (no frameworks) replicating Flutter widgets
- Specialized in vanilla JavaScript component architecture with custom event systems
- Built cross-browser compatible UI elements with pixel-perfect accuracy
UI Developer
- Developed 15+ web applications using React, Node.js, and custom CSS frameworks
- Built real-time chat interfaces and video streaming UIs with WebSocket integration
- Led mobile-responsive redesigns improving mobile conversion rates by 35%
Full Stack Web Designer
- Designed and developed 25+ custom websites for SMBs using HTML5, CSS3, JavaScript
- Specialized in WordPress theme development with WooCommerce integrations
- Created responsive email templates and landing pages optimized for conversions
Web Designer & SEO Analyst
- Designed SEO-optimized websites increasing client organic traffic by 30% average
- Developed mobile-responsive sites with HTML5/CSS3 improving mobile engagement by 25%
- Managed on-page SEO, schema markup, and Core Web Vitals optimization
WHAT I OFFER
WEB DEVELOPMENT
Custom websites & web apps from scratch. React, Next.js, Vue, or vanilla JS – pixel-perfect, responsive, blazing fast.
MOBILE APPS
Cross-platform mobile apps with React Native. iOS & Android from a single codebase with native performance.
SAAS PRODUCTS
End-to-end SaaS development from MVP to scale. Authentication, billing, dashboards – the full stack.
CUSTOM DEVELOPMENT
Tailored solutions for unique business needs. WordPress, e-commerce, portals, internal tools.
AI & LLM AUTOMATION
AI agents, LLM integrations, RAG pipelines, n8n/Zapier workflows. Make your operations smarter.
UI/UX DESIGN
Modern interface design with Figma. Design systems, prototypes, and pixel-perfect developer handoff.
MARSEL TECH LABS
Beyond client work, I build my own products. From Kuruier – a peer-to-peer logistics platform with 12K+ users – to AI automation tools and SaaS experiments. Always shipping, always learning.